Kashmir Shawls

There are some words in our world that hold the power of recognition despite the differences in language and borders.  There are some words that don’t need explanations or translations, words that evoke an image or a feeling as soon as they are heard or mentioned. Pashmina evokes luxurious quality, softness and lightness. The term finds its origins in the Persian word ‘pašmina’, and directly translates to ‘Soft Gold’ in Kashmiri.  The shawl’s history can be traced as far back as the 3rd century BC, and the pashmina industry can be attributed to Zayn-ul-Abidin, 15th century ruler of Kashmir.  A true pashmina scarf is more than just an accessory, it truly is the product of thousands of years of tradition and craftsmanship.

Because of this, that pashmina scarves are recognised world wide for their incredible softness and quality.  They are feather light at the touch and pleasing on the eye.  The name however, like all good things, is many times overused and exploited; it’s easy to find street vendors in big cities selling very cheap scarves under the pretence of “pashmina”; thankfully the difference between these and the real cashmere scarves is palpable and very easy to spot.

Here at Flora we wanted to provide our customers with beautiful, authentic and handmade cashmere scarves. We wanted a product whose origins and process we could trace and check, right from the wool’s initial form, to the craftsmen weaving and embroidering it, to its final and refined stage

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